Will Choose Services Based On a Multitude †Myassignmenthelp.Com

Question: How to Will Choose Services Based On a Multitude? Answer: Introduction In todays competitive environment, customers will choose services based on a multitude of factors which for a service provider can be hard to determine. In the telecommunication industry, for instance, service providers have to face a wide range of competitors in addition to other market pressures such as the demands made by consumers who require efficient services at minimal costs (WPT 2014). Business intelligence and its solutions offer elaborate techniques to combating these market pressures by using advanced systems that synthesise information in an attempt to make informed decisions. Now, this simple report highlights the capabilities of BI systems more so, the tools and solutions used in the telecommunication industry. BI capabilities Information is the modern currency that rules businesses today because of the multiple applications that can be used with it. Using information organisations such as ATT are able to forecast their network capabilities vice vie their customer base which helps them forecast and determine their future resource requirements. Moreover, it is through BI that organisations are able to transform collected (raw) data into meaningful content that can be used to make strategic decisions (Davidoff 2016). Furthermore, it is through the four basic and key functionalities of BI that these organisations are able to meet their strategic requirements. Organisational memory (OM) capability ATT has been in operation since 1983 (ATT 2017) and throughout this time it has faced many challenges most of which can serve as an experience for future operational activities. In essence, an organisation management will try to make decisions that lead to effective solutions that have minimal negative effects. For instance, lowering the call rates should not supersede the capabilities of telecommunication systems due to the traffic involved. Therefore, managers and company executive will rely on the collected information (knowledge base) as well as experiences to make informed decisions (Ramos 2014). OM generally encapsulate knowledge management principles where big data (from internal and external sources) are analysed to minimise the rate of unsuccessful decisions. Moreover, OM concepts are continuously evolving to meet the needs of a dynamic environment as seen today where reconstructed and re-distributed data systems are used. In addition to this, organisations that handle big data will rely on OM models in an attempt to capitalise on organisational systems such as; user experience, organisational culture and system configurations. On account of these principles, an organisation memories and artefacts are used to enhance performance while maintaining an adaptable and goal oriented outlook (Martinez 2016). Information integration A major drawback of big data is the minimal accessibility of quality data that yields conclusive results as a result of accurate data evaluation. ATT houses one of the biggest customer base seen in the world with millions of customers who depend on the service they offer. Moreover, these services are information related such as accessing web pages, making calls and transferring text messages. Therefore, in such a scenario information integration forms a key pillar of BI systems as it provides both users and suppliers (ATT) with reliable information i.e. both structured and unstructured. Furthermore, it enhances the consistency and accessibility of data by providing different avenues of information access regardless of where its stored (SAP 2017). In addition to this, consider a more technical application where ATT uses a number of information systems including BI packages such as dashboard and analytic tools. When accessing these systems, most BI solutions will require users to move data to warehouses or marts from the existing application databases. This outcome makes decision-making process cumbersome and hectic as different modelling, selection, transportation and analytic tools are used. However, information integration facilitates these services where real-time systems are used to collaborate data at all operational levels including both internal and external data sources (Information builders 2017). Insight creation The telecommunication industry like any other technological field is constantly changing having frequent alterations and modifications. This outcome necessitates two crucial business factors; one the need for quick business reflexes and two, the urge to increase market/domain complexity (Sabherwal. R Fernandez. I 2008). The first factor requires businesses such ATT to make fast decisions owing to the nature of business e.g. failed communication in a given area due to delays or jammed up communication channels. On the other hand, the second factor requires an organisation to diversify its source of information. Therefore, after integrating the data obtained from different areas, the decision makers require quick insights that are outlined in basic forms, for instance, using patterns or diagrams. Dashboards, as highlighted above, are good insight tools that help users input large sums of data to obtain quick and conclusive results. In essence, dashboards will offer simple user interfaces that provide rudimentary systems for information analysis. Through these systems, an organisation can monitor and manage its resource requirements, including their allocations to the end user. Moreover, it enhances the business insights developed by transforming the collected data (raw data) into actionable intelligence that is presented in a simple, interactive and dynamic way (Cloud Shell 2017). Presentation According to ATT its data systems including networks have grown by over 50,000 percent in the past few years. This outcome is as result of their desire to improve service delivery by enhancing the customer experiences. Moreover, this endeavour has seen them invest billions of dollars ($140 billion in 2014) to maximise on benefits offered by BI and big data solutions (Montash 2014). Now, this outlook is good and well thought of but the ability to source and analyse information is as important as the delivery method. Presentations outline the tools that are used to report the results of BI solutions finalising the BI process. These tools will include simple items such as scoreboards and data presentation tools e.g. excel files. Again dashboard plays a vital role here as they provide users with the ability to choose different presentation styles through different visual technologies such as pie charts and line graphs. Nevertheless, the aim of these BI tools or capabilities is to provide organisations and users with the capability of using friendly structures to present the results of BI analysis. Moreover, this capability must be done in accordance with the functionalities and conditions at hand to yield the best results (Ramrajkar 2014). Conclusion When faced with competitive conditions, organisations will shift their focus to customers as they determine their overall operational activities. In this case, customers become the main resource requirement where service delivery is shaped to suit their needs including the organisational network and structure. However, shifting these needs is not as simple as it sounds and requires intricate systems to develop and manage which outlines the importance of BI solutions. BI solutions, more so, the tools and capabilities help organisations manage their operational infrastructure particularly those deal with data management. Through these capabilities organisations such as ATT are able to make strategic business decisions that are centred on facts and not intuition. References Cloud Shell, 2017, Cloud Shell Insight BI. Available at: https://help.quali.com/Online%20Help/8.0.0.7229/Portal/Content/CSP/BI/CS-Insight-BI.htm [Accessed 10 May 2017] Davidoff. D, 2016, 4 Key Functions of Business Intelligence. Demand solutions. Available at: https://www.d2demand.com/mfhblog/4-key-functions-of-business-intelligence [Accessed 10 May 2017] Information builder, 2017, Simplified Enterprise Information Integration (EII). Available at: https://www.informationbuilders.com/products/eii [Accessed 10 May 2017] Martinez. C, 2016, 4 Key Capabilities of Modern Business Intelligence Tools. DV Philippines. Available at: https://www.dvphilippines.com/blog/4_key_features_of_business_intelligence_tools Montash, 2014, ATT Uses Big Data to Improve Customer Experience. BI, Data analytics. Available at: https://www.montash.com/blog/2014/06/at-and-t-uses-big-data-to-improve-customer-experience [Accessed 10 May 2017] Ramrajkar. A, 2014, Introduction to Business Intelligence. Available at: https://www.slideshare.net/AlmogRamrajkar/introduction-to-business-intelligence-33691369 [Accessed 10 May 2017] Ramos. I, 2014, Organizational Memory: The Role of Business Intelligence to Leverage the Application of Collective Knowledge. Information Systems and Technology for Organizational Agility, Intelligence, and Resilience. Available at: https://www.igi-global.com/chapter/organizational-memory/107110 [Accessed 10 May 2017] Sabherwal. R Fernandez. I, 2008, Business Intelligence: Practices, Technologies, and Management. Google book. Available at: https://books.google.co.ke/books?id=T-JvPdEcm0oCpg=PA36lpg=PA36dq=insight+creation+BIsource=blots=Z3zCUm7YWSsig=QxQvwurnWAvx_I5OCs1ZifjNNdwhl=ensa=Xredir_esc=y#v=onepageq=insight%20creation%20BIf=false [Accessed 10 May 2017] SAP, 2017, Information Integration by Key Capability. Available at: https://help.sap.com/saphelp_nw70ehp1/helpdata/en/48/ba1ba6ca960611e10000000a42189b/content.htm [Accessed 10 May 2017] WPT, 2014, Business Intelligence for the Telecommunications Industry. Available at: https://fenix.tecnico.ulisboa.pt/downloadFile/3779571247659/bus_intelligence.pdf [Accessed 10 May 201